Ever since SubmitHub launched, one of the most important practices of our founder — Jason—has been to focus on simplicity. At the core of that simplicity was the idea that, where a pricing model is concerned, one credit for one blog is very easy to understand.
So What Changed?
One of the biggest and most frequent questions we get is whether a site like Pitchfork (the largest music blog in the world) should cost the same as a relatively new or niche music blog. Not all blogs or channels are created equal, and as such, it follows (rationally) that the price for communicating with one of these outlets should reflect that difference.
Challenge/Opportunity
SubmitHub’s original model — one credit for one blog — has proved quite successful, and so tinkering with this approach naturally brings a fair bit of uncertainty. However, we feel that introducing this differentiation now, is essential to the future growth of SubmitHub.
The Experiment
We’ve begun an experiment that increases the price of submitting to 10-15 of the largest, most-influential and highest-value outlets on SubmitHub. Over the coming weeks, we’ll slowly introduce more blogs to this tiered system where the value provided by these outlets is appropriately reflected in the increased price.
The Results
In the 5 days since the rollout on Wednesday (17 May), we’ve been watching the data closely. Two things seem apparent:
- Submitters are not changing their behavior.
- The 10–15 participating outlets are (more than) happy with the results.
Want to come on board as a blog, radio station or record label? Check out www.submithub.com. Want to learn more about SubmitHub? Read about our logo, or lack thereof.
